new in this week

Erdem

This week’s collection has been inspired by - Erdem’s A/W collection 2025

For Autumn/Winter 2025, Erdem imagines a world where flowers are not simply decorative motifs, but living, breathing portraits of memory and emotion. This season, florals unfold like abstract paintings — textured, layered, and sculptural — echoing the complexity of remembrance and the fragility of beauty.

The collection is inspired by the dialogue between artist and subject, between nature and its interpreter. Just as a painter transforms the essence of a sitter into brushstrokes, Erdem transforms the fleeting life of a flower into textiles that bloom across the body. Each gown becomes an “imaginary garden,” where petals are built from ruffles, sequins shimmer like dew, and palettes of peach, lilac, blush, and deep blue evoke twilight in full bloom.

Silhouettes are strong yet romantic — strapless gowns that sweep outward like blossoms unfurling, coats that echo the shadows of petals, and fluid dresses where floral textures move like wind through a garden. Fabrics are layered and abstracted to suggest memory: some florals appear sharp and sculptural, others dissolve into misty organza, as if half-forgotten.